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Stock impact report

Philip Morris' Ambitious Plans for Heated Tobacco Gains Traction Among Analysts and Investors [Yahoo! Finance]

Philip Morris International Inc (PM) 
Last philip morris international inc earnings: 4/21 06:59 am Check Earnings Report
US:NYSE Investor Relations: pmi.com/investor-relations/overview
Company Research Source: Yahoo! Finance
believe the company's goals are within reach despite skepticism from rivals entrenched in the vaping market. As Philip Morris gears up to introduce its flagship heated tobacco device, IQOS, in the U.S. in the second quarter, it aims to carve out a significant market share in a country dominated by vaping products. Also Read: Tobacco Use Falls To 1 In 5 Adults Globally: Why WHO Says ‘There Is No Time For Complacency' IQOS, already a top seller globally in the heated tobacco category, holds a pivotal role in Philip Morris' strategy to transition from traditional cigarette manufacturing to promoting healthier alternatives. The company is betting big on the potential of IQOS to resonate with American smokers, Reuters noted, even in a market where heated tobacco is currently negligible compared to other nicotine alternatives. Philip Morris' ambition is clear: it aims to capture 10% of the total U.S. cigarette and heated tobacco market within approximately five years of launching Show less Read more
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