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Stock impact report

Analysis-Philip Morris faces key test with US heated tobacco push [Yahoo! Finance]

Philip Morris International Inc (PM) 
Last philip morris international inc earnings: 4/21 06:59 am Check Earnings Report
US:NYSE Investor Relations: pmi.com/investor-relations/overview
Company Research Source: Yahoo! Finance
FILE PHOTO: Electric tobacco heating system IQOS of cigarette maker Philip Morris Switzerland is displayed after a news conference in Bern By Emma Rumney LONDON (Reuters) - Philip Morris International's goals for heated tobacco in the United States are reachable, analysts and investors say, even though rivals see limited potential in a market where vaping dominates. The world's biggest tobacco company by market value will launch its flagship heated tobacco device IQOS in the U.S. in the second quarter, developing the brand pretty much from scratch. IQOS is already the top selling heated tobacco device globally and is central to PMI's efforts to transform its image from a cigarette maker to a company driving the shift to healthier options. In the U.S., heated tobacco is currently almost non-existent in what is one of the largest markets globally for alternative nicotine products. PMI wants to get a 10% share of total U.S. cigarette and heated tobacco volumes within around Show less Read more
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