One in Three Cigarettes in the Region of The Americas in 2025 Is Illicit, New Study Finds
Philip Morris International Inc (PM)
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Source: Business Wire
A new report highlights that 31.9% of cigarettes consumed in the Latin America and Canada region are from the illicit market, making it a global hotspot for illicit cigarette consumption, according to Philip Morris International internal estimates and other third-party reports.An estimated 77 billion illicit cigarettes were consumed in 2025 across the 11 countries analyzed in the study, resulting in an estimated USD 8.5 billion in lost tax revenues during the year. STAMFORD, CT--(BUSINESS WIRE)--Philip Morris International (NYSE: PM) today emphasizes the importance of effective policymaking in responding to the growing illicit tobacco trade in the Region of the Americas (excluding the United States), where almost one out of every three cigarettes consumed across 11 countries in the region comes from illegal sources.The results of the study, conducted by KPMG LLP on behalf of Philip Morris Products S.A., reflect that illicit trade is a defining feature of the regional cigarette mark
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