Car dealers say the economy is hurting sales. Buyers say it's prices. [USA TODAY]
PORSCHE AUTOMBL UNSP/ADR (POAHY)
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Source: USA TODAY
The data shows that 52% of car dealers said the economy is providing a drag on auto sales in the first quarter of 2026, up from 45% in the same period in 2025. The only other factor in the survey that topped 35% was market conditions, which 37% of dealers said was a problem. The finding comes after a recent poll from the Washington Post and ABC News said that 74% of Americans think buying a new car is unaffordable The average price of a new car reached $49,191 in January 2026, according to Kelley Blue Book. The group is expected to soon report new data for February's average car prices. Carmakers are projected to sell 1.19 million vehicles in February 2026 , down 3.4% from last February, according to Cox. How much are average car payments? The average monthly payment on a financed new car reached a record $772 in the fourth quarter of 2025, according to Edmunds . That figure was compared to $754 in third quarter of 2025 and $754 in fourth quarter of 2024. The group said
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