Porsche Faces Sales Slump and Leadership Change as EV Strategy Collides With Global Market Shifts [Yahoo! Finance]
PORSCHE AUTOMBL UNSP/ADR (POAHY)
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Source: Yahoo! Finance
The German luxury automaker reported total deliveries of 279,449 vehicles in 2025, a 10% decrease compared with 2024, underscoring the strain created by diverging consumer expectations in the United States and China. The company's challenges are especially pronounced in China, the world's largest car market. Porsche deliveries there fell 26% last year, weighed down by an economic slowdown and changing buyer preferences. While Porsche has invested heavily in electrification, that strategy has not translated into sustained momentum among Chinese consumers. The Taycan, long positioned as a benchmark electric sports sedan, has struggled to maintain its standing as competition intensifies. The Xiaomi SU7 Ultra recently eclipsed the Taycan Turbo GT's Nürburgring electric vehicle lap record, a symbolic moment that reflected the rapid advancement of domestic Chinese EV performance and contributed to waning enthusiasm for foreign luxury brands. In contrast, the U.S. market is showing renew
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