The top 10 most expensive car brands at the start of 2026 [USA TODAY]
PORSCHE AUTOMBL UNSP/ADR (POAHY)
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Source: USA TODAY
The average January price for new cars was down 2.2% from December 2025's average of $50,326, according to the group. Kelley Blue Book also said automakers' average manufacturer's suggested retail price was $51,288, which the group said was the tenth straight month sticker prices have been above $50,000. Cox said automakers asked for a record $52,627 for new cars in December 2025 . The group said carmakers also cut back on incentives in January, going from an average of approximately $3,774 in December to $3,200 in January. Erin Keating, an executive analyst for Cox Automotive, said in a statement that January's figures show a step back from a preference for consumers for high-end luxury models that was apparent toward the end of last year. “January's pricing story is really a reminder of how much mix still matters in this market," Keating said. “We hit a new January high even as prices naturally pulled back from December's luxury-heavy finish." With that in mind, the USA TOD
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