Brides are pumped to wear black wedding dresses [CNN]
Poshmark, Inc. - Class A (POSH)
Company Research
Source: CNN
Among wedding trends heating up, sellers have noted a surge in interest in black bridal gowns. According to Google Trends, searches for "black wedding dress" have kept pace with searches for "white wedding dress" over the past 12 months. In Sept and Oct 2021, "black wedding dress" was searched more than "white wedding dress" on Google. "This is by far our favorite trend and we are loving it. Black gowns are chic and dramatic," said Laura McKeever, senior manager of brand PR, philanthropy and communications with David's Bridal, one of largest sellers of wedding gowns in the United States. The trend has picked up so much momentum since last year that David's Bridal, which previously only offered black wedding dresses by custom order, will offer black versions of its most popular wedding gown styles in select stores for the first time this fall. Customers can already buy those options in black on its website. Why are brides so pumped up about ditching traditional white and travel
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