Birkin bags can double in value in 5 years. An Hermès expert explains why it's a better investment than gold [Yahoo! Finance]
KERING SA UNSP/ADR (PPRUY)
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Source: Yahoo! Finance
Only customers with a sizable purchase history at the brand are offered the opportunity to buy a “quota bag,” such as a Birkin or a Kelly. But even Hermès' most loyal shoppers don't get to choose the exact Birkin model they want. The brand allows boutiques to purchase a select number of Birkins per season, and the style of the bags is rarely known ahead of time, according to Sotheby's. The notoriously opaque process, nicknamed the “Hermès Game,” has only generated more desire for the bag—and even became the subject of a class-action lawsuit this month. Looking to sidestep the Hermès Game and score the bag their heart desires, handbag enthusiasts shell out tens of thousands of dollars on the resale market. Thanks to its exclusivity and its status as an investment piece, a Birkin bag's value is much higher than its sticker price of around $12,000. “The resale value of particularly the Birkin and Kelly bags over the past 10 years has outpaced gold,” James Firestein, founder of luxu
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