Hermès Lawsuit Attacks Luxury's FOMO Premium [Seeking Alpha]
KERING SA UNSP/ADR (PPRUY)
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Source: Seeking Alpha
law by forcing customers for its much-sought Birkin handbags to first buy other items. If successful, the case could crimp Hermès' fastest-growing segments and ultra-luxe goods' mystique. Plaintiffs here will likely have to show that Hermès consistently enforces a policy of requiring unrelated purchases as a pre-condition to buying its top-tier bags and that this practice restricted competition for accessories. By Breakingviews The $274 billion luxury house Hermès International ( OTCPK:HESAY OTCPK:HESAF ) might be a little too exclusive. In a lawsuit filed last week, two California shoppers allege that the brand violates U.S. antitrust law by forcing customers for its much-sought Birkin handbags to first buy other items. If successful, the case could crimp Hermès' fastest-growing segments and ultra-luxe goods' mystique. Hermès' must-have aura is burnished by its lofty clientele: Birkin bags sell for at least $10,000 each. The lawsuit alleges that getting to the front of the
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