The Job That Broke Gucci Also Built Hermès [Yahoo! Finance]
KERING SA UNSP/ADR (PPRUY)
NASDAQ:AMEX Investor Relations:
kering.com/en/finance
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Source: Yahoo! Finance
First the CEO. Then CFO-who often eventually becomes CEO. This conveyor belt of corporate succession is replicated across every sector on earth. But in fashion, the CFO is a back-office function. It is the creative director who sits alongside the CEO, sometimes as a junior partner, sometimes as an equal, occasionally as the more powerful of the two. In an industry where the product is aesthetics and the currency is desire, the person who decides what the clothes look like, how they feel, what they mean and how they are presented shapes everything. When analysts at Bernstein began scoring fashion show debuts on a scale of one to 10 last year, treating runway moments like earnings calls, they were not being eccentric. They were belatedly catching up to a reality that everyone inside the industry already understood: creation drives commerce. The creative director role is one of the strangest in business. They must produce multiple collections a year-some houses demand twelve-whi
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