Louis Vuitton hires advertising chief to run communications [Reuters]
KERING SA UNSP/ADR (PPRUY)
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Source: Reuters
chief, replacing industry veteran Stefano Cantino, who was named deputy chief executive officer of Kering-owned (PRTP.PA) New Tab , opens new tab Gucci earlier in the day. Harrop's appointment to be Executive Vice President, Image and Communications at the LVMH-owned label, the world's biggest fashion brand, was first reported by publication WWD. Harrop and Cantino's new jobs underline how central communications and marketing have become for high-end fashion labels at a time of rapid global growth. Harrop is a high-profile, international advertising executive from outside the fashion trade - a rarity in the business - while Cantino worked for two decades at Prada before Vuitton. Harrop, president of advertising agency Wieden + Kennedy since 2022, has extensive international experience, leading the U.S. agency in China, Japan and the Europe, Middle East and Africa region, and running business with Nike in Japan, South Korea, the Middle East and Europe. As part of his new jo
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