Model RJ King Launches KING Supportwear, A New Kind Of Men's Underwear [Forbes]
KERING SA UNSP/ADR (PPRUY)
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Source: Forbes
Whether you're a boxer or briefs kind of guy, we have seen a growing need for undergarment styles to be ultra soft, breathable against the skin, and of course, flattering to your bulge. One new men's underwear brand (who call themselves “support wear,” much like an extra support for women with large breasts), is called King Supportwear Founded by model turned designer, RJ King , the goal was to create underwear that fits properly and supports the testicles. Their products include the BDE Boxer and the BDE Brief. BDE stands for “basic daily essential.” “Women have shapewear and “shapewear,” the word itself, excludes men because men aren't looking for their bodies to have shape to them,” said King, brother of Meghan King from The Real Housewives of Orange County . “But if you look at compression, on a scale, you have shapewear. Support wear is new for men with King Supportwear, which is designed to carry and not just cover.” According to King, since the invention of the brief i
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