Mulberry created the British It bag – so what went wrong? [Yahoo! Finance]
KERING SA UNSP/ADR (PPRUY)
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Source: Yahoo! Finance
Anyone who can crack the mathematical formula that determines why aspirational A is favoured over practical B or affordable C would become very rich indeed. Beauty being in the eye of the beholder, whichever bag you believe to have the X factor will depend entirely on your budget and personal taste. Subjective as it is, however, for a portion of the 2000s, a vast number of women agreed that the It bag to end all It bags was Mulberry's Bayswater. Launched in 2003, the Bayswater was aspirational, practical and affordable, priced at £495, a figure that seemed reasonable then and seems all the more reasonable now, when entry-level designer handbags routinely cost four figures. High-profile British fans included Kate Moss Sienna Miller and Alexa Chung The Bayswater may have marked its 20th birthday last year, but five months on, there's little to celebrate. Earlier this week, Mulberry reported a 4 per cent decline in annual sales, resulting in the company's share price – which has alre
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