Printed word proves its power for brands to promote their stories [FT.com - Mergermarket]
KERING SA UNSP/ADR (PPRUY)
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Source: FT.com - Mergermarket
Milena LazazzeraJump to comments sectionUnlock the Editor’s Digest for freeRoula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter.The death of print media may have been long foretold, but books and magazines produced by luxury brands are still very much alive, healthy and growing. Many of the best-known houses have their own magazines, publishing them up to four times a year. They also release books to commemorate milestones, such as exhibitions or anniversaries.“Rendez-Vous is a simple but beautiful way to communicate with our customers and collaborators across key markets while offering a space for creative expression,” says Chaumet chief executive Charles Leung of the jewellery house’s own magazine. It debuted in the 1990s and was rebranded with its current title in 2016. “It is also the perfect platform to present annual thematic high jewellery collections.” Aside from the magazine, which is available in Chaumet’s boutiques and is distributed to cl
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