Survey: Majority of Middle-Income Canadians Not Interested in Using AI for Financial Advice
Primerica, Inc. (PRI)
Last primerica, inc. earnings: 4/29 04:15 pm
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Source: Business Wire
82% prefer working with a human financial professional over an algorithm MISSISSAUGA, Ontario--(BUSINESS WIRE)--Middle-income Canadians are signaling a strong preference for human financial guidance over artificial intelligence, according to the latest data from Primerica Canada’s Financial Security Monitor™ (FSM™) survey.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250908973118/en/Primerica Canada Financial Security Monitor™ (2025) - Middle-income Canadians who worked with a financial professional demonstrated more skill and confidence across five basic financial tasks.Despite the rapid growth of digital tools, the survey found 68% are not interested in using AI tools for personal financial tasks such as budgeting, saving, investing or retirement planning. This reluctance runs deeper than mere preference — it reflects broader trust concerns and apprehension that AI adoption aimed at providing financial guidance could
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PRI
Earnings
- 11/5/25 - Beat
PRI
Sec Filings
- 12/3/25 - Form 4
- 12/3/25 - Form 144
- 12/1/25 - Form 4
- PRI's page on the SEC website