PROS Global Survey: Two-Thirds of B2B Buyers Have Experienced Vendor Challenges with COVID-19
PROS Holdings, Inc. (PRO)
Last pros holdings, inc. earnings: 2/6 04:15 pm
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Source: Business Wire
Buyers Want Vendors That Offer Digital Purchasing and Personalized Pricing Through Self-Serve Channels HOUSTON--(BUSINESS WIRE)--PROS® (NYSE: PRO), a provider of AI-powered solutions that optimize selling in the digital economy, today announced the findings of its recent survey on digital purchasing trends and vendor preferences as a result of COVID-19. The “COVID-19 B2B Buying Trends Report” reveals that B2B buyers are more likely to purchase from vendors that offer digital self-serve purchasing channels, are quick to respond to buyer inquiries, provide personalized and consistent pricing and offer a transparent view of inventory.Procurement and purchasing leaders have steadily been shifting purchasing from traditional reliance on sales reps to self-serve ordering through digital channels, and according to the survey, COVID-19 has dramatically accelerated this shift. Key findings from the survey indicate:Since the start of COVID-19, 37% of businesses are primarily purchasing throu
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