Prysmian Unveils New Brand to Support New Strategic Plan [Yahoo! Finance]
PRYSMIAN S.P.A. UNSP/ADR (PRYMY)
NASDAQ:AMEX Investor Relations:
prysmiangroup.com/en/investors
Company Research
Source: Yahoo! Finance
HIGHLAND HEIGHTS, KY / ACCESSWIRE / February 22, 2024 / Prysmian, leader in the energy transition and digital transformation, today announced the company's new brand: a new crucial asset that aims to support and amplify Prysmian's new business strategy. This new brand is powered by the company's new business strategy "Connect to Lead" and will help Prysmian seize opportunities for sustainable development and to lead the energy transition and digital transformation by developing increasingly resilient, high-performing, sustainable and innovative products, while creating tangible value for customers and communities. The strategy propels Prysmian forward as a cable manufacturer and a cable solutions provider, offering integrated and combined energy and telecom solutions. "Through this rebranding, we are aligning Prysmian's image to the changes the Group is undergoing and to the rapid evolution of our industrial sector, an evolution we intend to lead," said Maria Cristina Bifulco, Ch
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