How does your Spotify Wrapped get made? 3 Spotify leaders break down the yearlong process. [Business Insider]
Paramount Skydance Corporation - Class B (PSKY)
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Source: Business Insider
Become an Insider and start reading now. Have an account? Log in Spotify Wrapped takes over a year to build, with work across designers, data scientists, marketers, and more. Three Spotify leaders brought Business Insider into the process, which one called "the biggest thing we do every year." After 2024's mixed reception , a Spotify leader said that they used what "underwhelmed" and "disappointed" fans as fuel. December brings candy canes, snow angels — and a reminder of just how much Lady Gaga you've listened to. Spotify Wrapped, an annual walk down memory lane available to the streaming platform's more than 713 million users, is now a hallmark for the company, flooding social feeds for one day every year and spawning copycats. The project has grown rapidly; by the December launch date, Spotify is already working on next year's Wrapped. What once took a handful now takes hundreds, from designers to engineers to data scientists. The annual wrap-up has also evolved ove
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- 11/10/25 - Miss
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- 11/12/25 - Form 4
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- 11/12/25 - Form 4
- PSKY's page on the SEC website