NFL plans to have discussions with partners outside of core media for live games, media chief says [CNBC]
Paramount Skydance Corporation - Class B (PSKY)
Company Research
Source: CNBC
Schroeder didn't offer details on which companies could be interested in buying a live game, but the NFL sold a week one game to YouTube last season for about $100 million. The NFL and its traditional media partners — Disney, Paramount Global, Comcast's NBCUniversal and Amazon — will likely begin discussing a new media rights later this year, four years ahead of the current agreement's opt-out clause, according to people familiar with the matter. The NFL plans to hold talks with non-traditional media companies to potentially sell them the rights to a live game, NFL Media chief Hans Schroeder told CNBC Sport on Friday. “We have other people that are both partners in a smaller sense — maybe not a full package — or people that still are in the media landscape somewhere that would like to be an NFL live game partner,” Schroeder said in an interview from Radio Row ahead of Super Bowl LX in San Francisco. “We're going to have those conversations,” he added. “We want to understand a
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