New Data Shows AI Study Tools Turn Passive Reading Into Active Learning for College Students
Pearson, Plc (PSO)
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pearson.com/corporate/investors/investor-information.html
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Source: PR Newswire
Nearly 80 million student interactions with Pearson digital materials show responsible AI use drives more active reading behaviorsHOBOKEN, N.J., Feb. 25, 2026 /PRNewswire/ -- New AI in active learning research from Pearson (FTSE: PSON.L), the world's lifelong learning company, reveals students using AI study tools embedded in their digital materials are dramatically more likely to become active readers, which is linked to better outcomes in higher education.Pearson learning scientists analyzed nearly 80 million global interactions from close to 400,000 higher education students in the company's digital materials during the semester beginning in January 2025 and found:A single AI study tool interaction in a standalone Pearson eTextbook increased the likelihood that a learner would be classified as an active reader by 3x.Repeat usage increased that likelihood to 3.5x.A single use of the Pearson AI study tool in eTextbooks embedded in instructor-led digital courseware increased the likel
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News
- New Data Shows AI Study Tools Turn Passive Reading Into Active Learning for College StudentsPR Newswire
- Pearson (NYSE:PSO) was upgraded by analysts at Kepler Capital Markets from a "reduce" rating to a "hold" rating.MarketBeat
- AI Won't Lift Human Productivity Without Learning, New Pearson Research FindsPR Newswire
- AI Won't Lift Human Productivity Without Learning, New Pearson Research FindsPR Newswire
- Pearson (NYSE:PSO) was downgraded by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a> from a "buy (b-)" rating to a "hold (c+)" rating.MarketBeat
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Sec Filings
- 2/17/26 - Form 6-K
- 2/12/26 - Form 6-K
- 2/9/26 - Form SCHEDULE
- PSO's page on the SEC website