PDRI by Pearson to Lead New Research Program to Investigate Applications for Generative AI in Assessment and Job Analysis
Pearson, Plc (PSO)
US:NYSE Investor Relations:
pearson.com/corporate/investors/investor-information.html
Company Research
Source: Business Wire
Generative AI holds great promise, but must be applied safely, with strong guardrails; PDRI will share results with the industry in peer-reviewed journals ARLINGTON, Va.--(BUSINESS WIRE)--PDRI by Pearson (FTSE: PSON.L), a workforce assessment provider that transforms evidence-based insights into talent management solutions, today announced it will be leading a new research program to explore the applications of generative AI in the development and use of assessments. PDRI will use the findings to enhance its assessment solutions and will release the results to educate industry stakeholders on best practices for the use of generative AI in assessment.“Generative AI shows great promise to improve assessment development, quality and fairness but it’s a young, powerful technology that contains many unknowns,” said Elaine Pulakos, PhD, CEO at PDRI. “The use of generative AI in assessment needs to be based on rigorous scientific research and adhere to professional and legal standards for
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