Publicis Groupe disrupts sports marketing landscape with acquisition of 160over90
PUBLICIS GROUP SA S/ADR (PUBGY)
NASDAQ:AMEX Investor Relations:
publicisgroupe.com/en/investors/investors-analysts/overview
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Source: GlobeNewswire
PUBLICIS GROUPE DISRUPTS SPORTS MARKETING LANDSCAPE WITH ACQUISITION OF 160OVER90 160over90 will be integrated with Publicis Sports and powered by the Groupe’s technology assets, Epsilon data, and scale in media to create the world’s premier data-driven sport & culture agency. April 2, 2026 – Paris – Publicis Groupe?[Euronext Paris FR0000130577, CAC 40] announces it has entered into a definitive agreement to acquire 160over90, the premier global sports and culture-first agency. The move creates the industry’s leading global platform designed to drive measurable business outcomes by connecting brands to fans and audiences through unmatched technology, data, and scale across sport and culture. 160over90, a division of WME Group, is one of the largest global sports marketing and creative agencies that creates meaningful connections with the people, events, and properties that move sports and culture. The agency has over 670 employees across the US, UK, EMEA and APAC, and supports spor
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