Razorfish Launches Creator Offering to Help Brands Drive Social Media Impact at the Speed of Culture [Yahoo! Finance]
PUBLICIS GROUP SA S/ADR (PUBGY)
NASDAQ:AMEX Investor Relations:
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Source: Yahoo! Finance
NEW YORK, March 05, 2024 BUSINESS WIRE )--Marketing transformation agency Razorfish announced the launch of the Razorfish Creator Colab, a select team of in-house social strategists developing made-for-platform content. These creators specialize in identifying cultural moments and tapping into them to create experiences that consumers care about. This is more than just a creator offering – it's a cultural-relevancy offering," said Cristina Lawrence, EVP of Consumer and Content Experience at Razorfish. "To stand out, brands must engage their consumers through experiences that are both meaningful and authentic. The Razorfish Creator Colab seizes the opportunity to build those consumer connections that today's brands need in order to exist tomorrow." The offering has five essential elements: Tapping into trends: Razorfish's in-house creators are social trendspotters that turn brands into trendsetters. With a pulse on emerging moments (even before they go mainstream), they leverage
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