Rewriting the Rules of Leadership: Doug Zarkin's ‘Thinking Human' Approach [Yahoo! Finance]
PUBLICIS GROUP SA S/ADR (PUBGY)
NASDAQ:AMEX Investor Relations:
publicisgroupe.com/en/investors/investors-analysts/overview
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Source: Yahoo! Finance
In this compelling conversation, Doug shares how he's transforming a commodity category into an emotional brand experience through people-first leadership. Doug's career spans from the agency world at Saatchi & Saatchi and Grey to client-side roles at Avon Products and Victoria's Secret Pink. Most notably, he spent 11 years as CMO at Pearle Vision, an unusually long tenure, where he led a complete brand transformation that resulted in the company topping Entrepreneur's Franchise 500. Now, as the first-ever CMO for Take 5 Oil Change, Doug is applying his proven “people, process, progress, profitability” framework to elevate a challenger brand in the oil change category. Doug Zarkin is the CMO of Take 5 Oil Change, part of Driven Brands, North America's leader in automotive services. Previously, he led Pearle Vision to unprecedented growth and helped the company top Entrepreneur's Franchise 500, and held roles at Victoria's Secret Pink and Avon Products. Unlocking the Creator E
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