Solving The Digital Paradox: How To Cut Through A Crowded Content Landscape [Forbes]
PUBLICIS GROUP SA S/ADR (PUBGY)
NASDAQ:AMEX Investor Relations:
publicisgroupe.com/en/investors/investors-analysts/overview
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Source: Forbes
We live in an era of information overload, a concept developed by the prescient futurist Alvin Toffler that has since become a colloquial term. Each day, the average person uses 10 different apps , makes up to 35,000 decisions and scrolls the equivalent of 300 feet of social media content (the height of the Statue of Liberty). However, this ample availability of content creates a digital paradox. Each incremental tranche of content exhibits diminishing returns and taxes the human mind into choice fatigue Marketers tasked with cutting through the crowded content landscape can rely on creativity to drive the growth of their brands. While the channel and media landscape has become more intricate over the years, the customer experience continues to rely on the levers of mental and physical availability to drive people to purchase. In other words, a consumer must have top-of-mind awareness of a product or service (mental availability), which has to be available within an acceptable time
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