TikTok's global marketing head is leaving [Business Insider]
PUBLICIS GROUP SA S/ADR (PUBGY)
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Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Sofia Hernandez, TikTok's global head of marketing and commercial partnerships, is leaving. Hernandez oversaw TikTok's marketing strategy for brands, advertisers, and consumers. Isobel Sita-Lumsden, another TikTok exec based in the UK, will take her place. Sofia Hernandez, TikTok's global head of marketing and partnerships, is leaving the company, according to a memo from global business solutions lead Will Liu. Hernandez worked at TikTok and ByteDance for nearly six years. She initially focused on marketing related to the company's advertising business before expanding her remit to include consumer marketing. Prior to joining TikTok, Hernandez served as chief customer officer at the consumer-insights platform Suzy. Before that, she worked at a creative agency within Publicis Groupe. Hernandez is being replaced by Isobel Sita-Lumsden, an
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