VersusGame Appoints Former Hulu Marketing Exec Scott Donaton as Chief Marketing Officer and Elliot Solomon as Vice President of Business Development [Yahoo! Finance]
PUBLICIS GROUP SA S/ADR (PUBGY)
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Source: Yahoo! Finance
LOS ANGELES, April 03, 2024 BUSINESS WIRE )--Today, VersusGame , the AI-powered interactive content company, announced that it has appointed marketing industry veteran Scott Donaton as Chief Marketing Officer, and Elliot Solomon as Vice President of Business Development. The addition of these strategic leaders to the Versus team comes at a pivotal time for the company, as it continues to accelerate its interactive content offerings via its proprietary AI engine to drive engagement, retention, and incremental value for partners across sports, entertainment, news, search, and social. In his role as CMO, Donaton will oversee all marketing functions for Versus, including brand strategy, communications, content, social media and consumer insights. Prior to joining Versus, Donaton most recently served as Chief Marketing Officer at Hulu, where he helped grow the streaming service from 30 million to 48 million paid subscribers and introduced the streaming industry's first branded entertain
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