WME Sells 160over90 to Publicis Groupe for Over $500 Million [Yahoo! Finance]
PUBLICIS GROUP SA S/ADR (PUBGY)
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Source: Yahoo! Finance
CANADA - 2025/11/25: In this photo illustration, the Publicis Groupe logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images) WME has sold sports marketing firm 160over90 to Publicis Groupe as it looks to expand its sports business. “In the age of AI, it has become one of the most high-value channels for clients, delivering unparalleled cultural relevance, live engagement, and measurable impact,” Publicis Groupe CEO Arthur Sadoun said in a statement. “By combining 160over90's scale and expertise in sports experiences, culture, and talent with the industry's most powerful connected influencer platform, experiential capabilities, and data-driven insights, we are disrupting a highly fragmented landscape by creating a unified, end-to-end platform that connects brands to fans in ways that are both meaningful and measurable.” WME parent company Endeavor Group Holdings acquired 160over90 back in 2018 for $200 million
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