How To Make A Marketing Report More Useful: 12 Crucial Snippets Of Information [Forbes]
PUBLICIS GROUP SA S/ADR (PUBGY)
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Source: Forbes
Marketers all know that marketing reports can be useful tools. However, the truth is that some marketing reports are far more adept at communicating their findings than others. It's not just about the raw numbers. It's about how the report translates those numbers into actionable advice. Marketing reports are crucial in understanding and reinforcing client relationships. To ensure that the business is aware of where they stand regarding their clients and potential prospects, a marketing report should offer a few critical bits of information. Below, 12 associates of Forbes Agency Council Members explain how to make your marketing reports more useful with the right information. Photos courtesy of the individual members 1. A Detailed Summary A detailed summary is an essential part of any marketing report. The purpose of the summary is to help the client understand their campaign’s overall performance, goals, completed work and so on. The person or agency preparing the marketing report sh
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