PubMatic and BrightLine Partner to Turn Interactive CTV into Measurable Performance
PubMatic, Inc. - Class A (PUBM)
Company Research
Source: Business Wire
Partnership makes BrightLine’s interactive formats available programmatically through PubMatic, linking engagement, locality, and commerce outcomes No Headquarters/REDWOOD CITY, Calif.--(BUSINESS WIRE)--As advertisers are expected to spend nearly $33 billion on connected TV advertising by the end of 2025 (eMarketer), a key question remains: how to connect interactive ad experiences to measurable sales outcomes. Today, PubMatic and BrightLine announce a new partnership that brings interactive and addressable CTV ad formats to PubMatic’s unified programmatic platform, giving advertisers the ability to connect engagement to verified purchase outcomes at scale.“This is not just interactive TV. It is interactive TV as a performance channel,” said Nicole Scaglione, VP of CTV, PubMatic. “By combining BrightLine's best-in-class creative experiences with PubMatic's AI-first programmatic infrastructure and extensive commerce media integrations, advertisers can now connect attention and inter
Show less
Read more
Impact Snapshot
Event Time:
PUBM
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
PUBM alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
PUBM alerts
High impacting PubMatic, Inc. - Class A news events
Weekly update
A roundup of the hottest topics
PUBM
News
- 5 Insightful Analyst Questions From PubMatic's Q3 Earnings Call [Yahoo! Finance]Yahoo! Finance
- Why PubMatic (PUBM) Is Up 27.4% After Surging CTV Revenue and New NVIDIA AI Collaboration [Yahoo! Finance]Yahoo! Finance
- PubMatic and Strategy Shares Are Falling, What You Need To Know [Yahoo! Finance]Yahoo! Finance
- PubMatic Inc (PUBM) Q3 2025 Earnings Call Highlights: Surpassing Expectations with Robust CTV ... [Yahoo! Finance]Yahoo! Finance
- PubMatic (NASDAQ:PUBM) had its price target raised by analysts at B. Riley from $9.00 to $10.00. They now have a "neutral" rating on the stock.MarketBeat
PUBM
Earnings
- 11/10/25 - Beat
PUBM
Sec Filings
- 11/26/25 - Form 4
- 11/24/25 - Form 144
- 11/19/25 - Form 4
- PUBM's page on the SEC website