PubMatic and Butler/Till Launch AdCP-Enabled Agentic AI Campaign Across CTV
PubMatic, Inc. - Class A (PUBM)
Company Research
Source: Business Wire
First fully agentic campaign launches for Clubtails from Geloso Beverage Group, powered by PubMatic and executed within agency’s preferred generative AI platform No Headquarters/REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic (Nasdaq: PUBM) and independent agency Butler/Till today announced the launch of a fully autonomous, end-to-end agentic advertising campaign across CTV for Clubtails, a leading flavored malt beverage brand from Geloso Beverage Group.Powered entirely by PubMatic’s agentic application, and launched inside Butler/Till’s preferred Gen AI environment, the campaign introduces a new operational model for media activation. The workflow uses AdCP (Ad Context Protocol), an open protocol from AgenticAdvertising.org, enabling standardized, transparent API for agent-to-system communication. Butler/Till submitted a natural language brief through Claude, Anthropic’s Gen AI platform, and PubMatic’s agents interpreted the brief, generated the media strategy, initiated campaign
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News
- PubMatic and Butler/Till Launch AdCP-Enabled Agentic AI Campaign Across CTV [Yahoo! Finance]Yahoo! Finance
- PubMatic (NASDAQ:PUBM) was downgraded by analysts at <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=PUBM&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</a>MarketBeat
- eclicktech and Alibaba Cloud Release the 2026 Global AI Marketing Trends and Value White Paper [Yahoo! Finance]Yahoo! Finance
- Independent Agencies Gain Scaled, Premium Buying Power Through New PubMatic, Untapped Growth, and tvScientific PartnershipBusiness Wire
- PubMatic and BrightLine Partner to Turn Interactive CTV into Measurable PerformanceBusiness Wire
PUBM
Earnings
- 11/10/25 - Beat
PUBM
Sec Filings
- 12/9/25 - Form 4
- 12/8/25 - Form 144
- 11/26/25 - Form 4
- PUBM's page on the SEC website