PubMatic and Butler/Till Launch AdCP-Enabled Agentic AI Campaign Across CTV
PubMatic, Inc. - Class A (PUBM)
Company Research
Source: Business Wire
First fully agentic campaign launches for Clubtails from Geloso Beverage Group, powered by PubMatic and executed within agency’s preferred generative AI platform No Headquarters/REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic (Nasdaq: PUBM) and independent agency Butler/Till today announced the launch of a fully autonomous, end-to-end agentic advertising campaign across CTV for Clubtails, a leading flavored malt beverage brand from Geloso Beverage Group.Powered entirely by PubMatic’s agentic application, and launched inside Butler/Till’s preferred Gen AI environment, the campaign introduces a new operational model for media activation. The workflow uses AdCP (Ad Context Protocol), an open protocol from AgenticAdvertising.org, enabling standardized, transparent API for agent-to-system communication. Butler/Till submitted a natural language brief through Claude, Anthropic’s Gen AI platform, and PubMatic’s agents interpreted the brief, generated the media strategy, initiated campaign
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