PubMatic and Butler/Till Launch AdCP-Enabled Agentic AI Campaign Across CTV [Yahoo! Finance]
PubMatic, Inc. - Class A (PUBM)
Company Research
Source: Yahoo! Finance
No Headquarters/REDWOOD CITY, Calif., December 15, 2025 BUSINESS WIRE )--PubMatic (Nasdaq: PUBM) and independent agency Butler/Till today announced the launch of a fully autonomous, end-to-end agentic advertising campaign across CTV for Clubtails , a leading flavored malt beverage brand from Geloso Beverage Group. Powered entirely by PubMatic's agentic application , and launched inside Butler/Till's preferred Gen AI environment, the campaign introduces a new operational model for media activation. The workflow uses AdCP (Ad Context Protocol), an open protocol from AgenticAdvertising.org, enabling standardized, transparent API for agent-to-system communication. Butler/Till submitted a natural language brief through Claude, Anthropic's Gen AI platform, and PubMatic's agents interpreted the brief, generated the media strategy, initiated campaign setup, and will continuously optimize pacing, targeting, and performance across premium programmatic supply. While the workflow originates in
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News
- PubMatic and Butler/Till Launch AdCP-Enabled Agentic AI Campaign Across CTVBusiness Wire
- PubMatic (NASDAQ:PUBM) was downgraded by analysts at <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=PUBM&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</a>MarketBeat
- eclicktech and Alibaba Cloud Release the 2026 Global AI Marketing Trends and Value White Paper [Yahoo! Finance]Yahoo! Finance
- Independent Agencies Gain Scaled, Premium Buying Power Through New PubMatic, Untapped Growth, and tvScientific PartnershipBusiness Wire
- PubMatic and BrightLine Partner to Turn Interactive CTV into Measurable PerformanceBusiness Wire
PUBM
Earnings
- 11/10/25 - Beat
PUBM
Sec Filings
- 12/9/25 - Form 4
- 12/8/25 - Form 144
- 11/26/25 - Form 4
- PUBM's page on the SEC website