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Stock impact report

EXCLUSIVE: PubMatic Is Betting AI Agents Will Finally Fix Programmatic's Complexity Problem [Yahoo! Finance]

PubMatic, Inc. - Class A (PUBM) 
Company Research Source: Yahoo! Finance
That's the pitch from PubMatic, which is deploying a set of AI agents to plan, execute and optimize media campaigns in real time, through a new partnership with Untapped Growth, a collective representing 20 independent agencies. At the center of the effort is AgenticOS, PubMatic's AI infrastructure built in collaboration with NVIDIA , alongside its buying platform Activate. The system replaces traditional campaign setup workflows with a network of specialized AI agents that handle tasks like audience discovery and execution. PubMatic rolled out AgenticOS earlier this year. "Historically, buyers have logged into multiple different UIs and clicking boxes-it's a sub-optimal way of working," said Harry Tong, director, sales engineering, PubMatic . Tong said AgenticOS replaces that manual labor and instead packages those core functions into an application where each step of the media buying process-like audience discovery-is handled by its own dedicated bot. When independent agencie Show less Read more
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