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Stock impact report

PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising [Yahoo! Finance]

PubMatic, Inc. - Class A (PUBM) 
Company Research Source: Yahoo! Finance
No Headquarters/REDWOOD CITY, Calif., January 05, 2026 BUSINESS WIRE )--PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, today announced the launch of PubMatic AgenticOS , an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital environments. AgenticOS provides a system-level layer that allows agents to plan, transact, and optimize programmatic advertising with speed, consistency and control. PubMatic is launching AgenticOS in close partnership with a group of forward-leaning advertisers, agencies, and publishers actively engaged in testing, shaping, and deploying agent-led workflows, providing real-world validation and innovation for the next phase of AI-native advertising. Advertising is compounding across new devices and formats, hundreds of thousands of new entrant advertisers, and billions of global users, placing increasing pressure on legacy programmatic systems. In this en Show less Read more
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