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0 -0.00476758045292025 -0.0107270560190703 -0.0107270560190703 -0.00715137067938027 0.00238379022646002 -0.0107270560190703 -0.0137067938021454
Stock impact report

Optable and PubMatic Partner to Advance Agentic Audience Discovery and Real-Time Activation Across PubMatic AgenticOS

PubMatic, Inc. - Class A (PUBM) 
Company Research Source: Business Wire
Integration enables buyers to discover, build, and activate privacy-safe audience signals across premium publishers using agentic AI MONTREAL--(BUSINESS WIRE)--Optable, the Agentic Audience Platform, today announced a partnership with PubMatic (NASDAQ:PUBM), the leading AI-powered ad tech company delivering digital advertising performance, to bring privacy-safe, publisher-controlled first party audience data directly into end-to-end agentic media buying workflows. Through the partnership, Optable’s Audience Agent is integrated into AgenticOS, enabling buyers to autonomously discover, build, and activate high-value audience signals sourced from premium publishers and data owners in a privacy-safe way.The integration gives buyers using PubMatic AgenticOS direct access to Optable’s agent-driven audience planning capabilities, allowing them to tap into rich first-party data without exposing or transferring underlying data. Advertisers can analyze publisher first-party data signals, inc Show less Read more
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