PubMatic Partners with GroupM to Deliver First-of-its-Kind AI Generated Cohort Modeling Capability for Advertisers
PubMatic, Inc. - Class A (PUBM)
Company Research
Source: GlobeNewswire
NEW YORK and LONDON, April 16, 2024 (GLOBE NEWSWIRE) -- PubMatic, (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a partnership with GroupM, WPP’s media investment group, to deliver cohort-based modeling capabilities for advertisers. This collaboration, a first-of-its-kind in the market, leverages a distributed AI model via Resolve, a Choreograph company, to enable scaled targeting across multiple publishers simultaneously, ensuring privacy-first ad buying at scale. The proprietary technology, seamlessly integrated into the PubMatic SSP, utilizes impression level data to generate privacy-compliant audience segments. The technology delivers sustainable scalability for both buyers and sellers, with no personal data moved or shared in the buying process. Data is exclusively connected to inventory on the sell-side, creating enhanced auction packages for advertisers through advanced demand-side tools. This en
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News
- What Makes PubMatic (PUBM) a New Buy Stock [Yahoo! Finance]Yahoo! Finance
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- PubMatic, Inc. (NASDAQ: PUBM) is now covered by analysts at B. Riley. They set a "buy" rating and a $27.00 price target on the stock.MarketBeat
- PubMatic to Announce First Quarter 2024 Financial Results on May 7, 2024 [Yahoo! Finance]Yahoo! Finance
- PubMatic to Announce First Quarter 2024 Financial Results on May 7, 2024GlobeNewswire
PUBM
Earnings
- 2/26/24 - Beat
PUBM
Sec Filings
- 4/18/24 - Form ARS
- 4/18/24 - Form DEFA14A
- 4/18/24 - Form DEF
- PUBM's page on the SEC website