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Stock impact report

PubMatic (PUBM) Partners with Optable for Agentic Audience Discovery and Activation [Yahoo! Finance]

PubMatic, Inc. - Class A (PUBM) 
Company Research Source: Yahoo! Finance
privacy-safe, first-party audience data into automated media buying workflows via PubMatic's AgenticOS. This collaboration allows Optable's ‘Audience Agent' to work within PubMatic's AI-driven infrastructure, enabling advertisers to discover and activate high-value audience signals from premium publishers autonomously. By using agent-to-agent communication, the partnership facilitates complex audience planning and real-time bidding without the need to transfer or expose sensitive underlying data. The integration focuses on enhancing addressability and yield for publishers while simplifying the procurement process for buyers. Publishers can surface custom audience segments to advertisers through Optable's platform, which then connects directly to PubMatic Activate for immediate execution. This streamlined approach allows participants to tap into agentic demand without requiring significant changes to their existing technical infrastructure. This partnership serves as a real-world a Show less Read more
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