Roblox Taps PubMatic to Offer Programmatic Immersive Video Ads on Its Platform
PubMatic, Inc. - Class A (PUBM)
Company Research
Source: GlobeNewswire
REDWOOD CITY, Calif., April 10, 2024 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced a partnership with Roblox (NYSE: RBLX), a global immersive platform for communication and connection, to enable programmatic media buying of Roblox’s video advertising inventory when it becomes available later this year. The partnership will allow more brands to seamlessly reach Roblox’s global community of over 71 million daily active users1, nearly half of them representing the highly coveted Gen Z demographic, while Roblox will gain scaled access to premium brand advertising demand. Since 2006, Roblox has built a global community with millions of creators and immersive experiences, from social hangouts and gaming, to concerts, sports, fashion shows, education, and entertainment. With one of the most robust virtual economies in the world, the expansion of Roblox’s advertising business will
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News
- What Makes PubMatic (PUBM) a New Buy Stock [Yahoo! Finance]Yahoo! Finance
- Locality Appoints Jeremy Fass as VP of Addressable & Programmatic Advertising [Yahoo! Finance]Yahoo! Finance
- PubMatic, Inc. (NASDAQ: PUBM) is now covered by analysts at B. Riley. They set a "buy" rating and a $27.00 price target on the stock.MarketBeat
- PubMatic to Announce First Quarter 2024 Financial Results on May 7, 2024 [Yahoo! Finance]Yahoo! Finance
- PubMatic to Announce First Quarter 2024 Financial Results on May 7, 2024GlobeNewswire
PUBM
Earnings
- 2/26/24 - Beat
PUBM
Sec Filings
- 4/18/24 - Form ARS
- 4/18/24 - Form DEFA14A
- 4/18/24 - Form DEF
- PUBM's page on the SEC website