A 'server anomaly' that made it look like some advertisers were bidding billions of dollars sent the adtech industry into chaos [Business Insider]
PubMatic, Inc. - Class A (PUBM)
Company Research
Source: Business Insider
PubMatic says it was a reporting issue, not a billing one, and the financial impact is minimal. A number of publishers in the US looked at their ad accounts in disbelief this Friday after they had seemingly racked up tens of millions of dollars — the amount a medium-sized outlet would usually expect to make in an entire year — in the space of minutes. Delving deeper, ad experts discovered that some advertisers were bidding at rates as high as $1 billion CPMs, the cost to reach a thousand impressions, in the automated ad auctions that decide which ads are served to each user when they open a webpage. To put that into context, average CPMs tend to fall between $2.50 for a desktop display ad and $11.10 for mobile video ads, according to the martech company Semrush. After a rough couple of years for many publishers, Friday's unexpected spike in spending would have been a welcome windfall. Of course, it was too good to be true. Business Insider confirmed that the cause of the er
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PUBM
News
- Locality Appoints Jeremy Fass as VP of Addressable & Programmatic Advertising [Yahoo! Finance]Yahoo! Finance
- PubMatic, Inc. (NASDAQ: PUBM) is now covered by analysts at B. Riley. They set a "buy" rating and a $27.00 price target on the stock.MarketBeat
- PubMatic to Announce First Quarter 2024 Financial Results on May 7, 2024 [Yahoo! Finance]Yahoo! Finance
- PubMatic to Announce First Quarter 2024 Financial Results on May 7, 2024GlobeNewswire
- PubMatic, Inc.'s (NASDAQ:PUBM) Stock On An Uptrend: Could Fundamentals Be Driving The Momentum? [Yahoo! Finance]Yahoo! Finance
PUBM
Earnings
- 2/26/24 - Beat
PUBM
Sec Filings
- 4/18/24 - Form ARS
- 4/18/24 - Form DEFA14A
- 4/18/24 - Form DEF
- PUBM's page on the SEC website