The $21 billion influencer industry has gone completely off the rails [Business Insider]
PVH Corp. (PVH)
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Source: Business Insider
But the industry is unregulated and has problems for brands, audiences, and influencers alike. Influencer ads can be fraudulent, discriminatory, and unethical, and audiences have no way to push back. It seemed like a marketer's perfect plan to get products into the hands of their target audience: pay an internet icon or local influencer to promote them to their loyal fans. And for the better part of the last two decades, it worked like a charm. But these days, the industry of influencer marketing is completely off the rails. According to analysts and experts who spoke to Business Insider, influencer brand deals and advertisements are rife with unethical business practices thanks in part to limited regulation of a practice that is rapidly growing year over year. Since 2016, the dollars driving the influencer marketing industry have ballooned from $1.6 billion a year to an estimated $21.1 billion in 2023, according to Influencer Marketing Hub . The outlet estimates the indust
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PVH
Earnings
- 4/1/24 - Beat
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Sec Filings
- 5/15/24 - Form SD
- 5/10/24 - Form ARS
- 5/10/24 - Form DEFA14A
- PVH's page on the SEC website