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Stock impact report

Shoppers Don’t Trust Fashion Brands’ Sustainability Claims. A New Transparency Tool Wants To Change That. [Forbes]

PVH Corp. (PVH) 
Last pvh corp. earnings: 4/1 04:15 pm Check Earnings Report
US:NYSE Investor Relations: pvh.com/investor-relations
Company Research Source: Forbes
The Higg Index Profile rates products on the environmental impact of the materials... [+]usedMore and more fashion brands are flaunting their sustainable credentials, but marketing initiatives are falling flat as few customers believe them.In January, the European Commission’s website screening report, which searches for breeches of EU consumer law online, included a check on environmental claims for the first time. It found that 42% of claims could be considered false, exaggerated or misleading. Additionally, a report by verification tool Compare Ethics last October found that just one in five consumers trust brands’ sustainability claims.A new digital trustmark is hoping to tackle that and become the first unified approach to industry-wide transparency on products’ environmental impact.In many ways, it already is. For those working in fashion production, Higg is a familiar name. The public-benefit technology company has been creating a suite of tools to measure, manage and share su Show less Read more
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