Traackr Releases Budget Optimization Tools to Demystify Influencer Marketing Investments
PVH Corp. (PVH)
Last pvh corp. earnings: 4/1 04:15 pm
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Source: PR Web
SAN FRANCISCO (PRWEB) May 19, 2020 Influencer marketing spend was expected to reach as much as $15 billion by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimize budgets, and properly measure return on their investments. Today Traackr, a leading influencer marketing platform, announced the release of a Budget Optimization toolset for marketers to better analyze spend and increase ROI.Traackr's new capabilities enable brands to take control of their influencer marketing budgets by tracking spend, not just per campaign, but across all influencer campaigns, surfacing highest performing strategies and realigning influencer incentives with business impact. "At a time when all marketers are seeking efficiencies in their marketing dollars, influencer marketing needs to bring more discipline to the tracking and optimization of its spend,'' said Pierre-Loïc Assayag, CEO and co-founder of Traackr. "W
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