'Smoooth Dogg': Snoop Dogg just backed a Swedish online payments unicorn [CNBC]
PayPal Holdings, Inc. (PYPL)
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Source: CNBC
'Smoooth Dogg': Snoop Dogg just backed a Swedish online payments unicorn Snoop Dogg is better known for his work in the music business — but the U.S. rapper is now throwing his weight behind fintech. Swedish online payments firm Klarna said Thursday that Snoop Dogg had invested in the business and would promote it as part of a new marketing campaign. U.S. rapper Snoop Dogg appears in an ad for Swedish fintech firm Klarna. Klarna, known for its "Smoooth Payments" slogan, has dubbed the 47-year-old music artist "Smoooth Dogg" as part of the campaign. A video ad posted to Klarna's YouTube channel shows the rapper at a "coronation" where he is presented with a set of bling emblazoned with the 'Smoooth Dogg" name. "I've been looking for an opportunity to expand my tech investment portfolio to Europe and seeing the way Klarna operates and how they challenge the status quo, I think it's a match made in heaven. I'm very excited about this partnership," Snoop Dogg said in a statement Thursday.
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