NorthStar Gaming Announces Extension of Strategic Marketing Agreement and Short-Term Financing from Playtech [Yahoo! Finance]
PLAYTECH PLC UNSP/ADR (PYTCY)
NASDAQ:AMEX Investor Relations:
playtech-ir.production.investis.com
Company Research
Source: Yahoo! Finance
announces that (i) NorthStar Gaming (Ontario) Inc., a wholly owned subsidiary of the Company ("NorthStar Ontario"), has extended its strategic partnership with Playtech Software Limited ("Playtech Software") through the renewal of their previously announced strategic marketing agreement and ii) Playtech plc has advanced $3 million of short-term financing to the Company. All figures are quoted in Canadian dollars. NorthStar Ontario and Playtech Software have extended the marketing agreement implemented last year to accelerate NorthStar Ontario's player acquisition strategy in Ontario. The initial agreement, announced by the Company on June 23, 2023, resulted in a total contribution of services from Playtech Software valued at $4 million and was a significant driver of NorthStar Ontario's growth in 2023. Under the renewal announced today, Playtech Software will provide similar marketing services in Ontario, valued at up to $4 million, through to October 31, 2024. Playtech Software wil
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