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Stock impact report

The Papa Johns rebrand is a scream [Yahoo! Finance]

Papa John's International, Inc. (PZZA) 
Last papa john's international, inc. earnings: 2/26 07:00 am Check Earnings Report
US:NASDAQ Investor Relations: ir.papajohns.com
Company Research Source: Yahoo! Finance
courtesy of Big Boi and an amusing mix of high-brow and pop culture artistic references. The existing tagline 'Better Ingredients. Better Pizza' is still being used, but it's echoed by a the bigger bolder claim of 'Better Get You Some', adding a call to action that plays on that key word 'better'. The work of Martin , the rebranding also includes a punchy new typeface appropriately named ‘Pappy', and vibrant, visceral evocations of drizzly, doughy, cheesy pizza. There's also a wacky surreal side to the latest campaign, with the Dave Meyers-directed ad above adopting a steam-of-consciousness approach that takes in UFOs and Pizza-fied references ranging from Munch's The Scream to Hitchcockesque noir. And it all makes sense since, along with burgers, pizza is perhaps the ultimate pop icon foodstuff. There's a host of talent involved, so I'm looking forward to the next spots. Pet gripe though: it still annoys me that they did away with the apostrophe in the Papa John's logo in the p Show less Read more
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