Recent SAG-AFTRA Agreement Takes a Step in Defining the Intersection of Personal Rights and Rapidly Advancing AI Technologies, According to New QBE Article [Yahoo! Finance]
QBE INSURANCE GP S/ADR (QBIEY)
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Source: Yahoo! Finance
The article explores how the SAG-AFTRA agreement marks a significant step in the evolution of artificial intelligence (AI) within the entertainment industry and highlights the growing need for legal frameworks that address the challenges posed by digital technology. AI continues to rapidly change our world, including the way we create content. Last year, members of the SAG-AFTRA union negotiated with the Alliance of Motion Picture and Television Producers (AMPTP) to address many of the concerns arising from AI in theatrical motion pictures and scripted content for various platforms. The subsequent agreement introduced a framework to safeguard performers' rights and paved the way for future discussions on personal rights and AI. Evynne Grover , Vice President, Media Liability Claims Practice Leader at QBE North America writes, "the SAG-AFTRA agreement is a landmark in acknowledging the complex interplay between AI advancements and personal rights in the digital era. As AI continues
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