Burger King poaches Applebee's CMO to build on modernization plan [Yahoo! Finance]
Restaurant Brands International Inc. Common Shares (QSR)
Last restaurant brands international inc. common shares earnings: 5/1 06:30 am
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Source: Yahoo! Finance
Burger King has appointed Joel Yashinsky as CMO of its U.S. and Canada business, according to a press release . Yashinsky replaces Pat O'Toole, who resigned from the Restaurant Brands International-owned fast food chain in November. In his new role, Yashinsky is tasked with building on an expansive Reclaim the Flame overhaul strategy RBI implemented in 2022 to revitalize the Burger King brand, including through a heftier investment in marketing. Reclaim the Flame has produced memorable bits of marketing, such as a viral earworm jingle touting the brand's signature Whopper burger. The executive most recently served as CMO of Dine Brands' Applebee's Neighborhood Grill & Bar, where he oversaw a sponsorship with the NFL nostalgia-tinged ad campaigns and promotions aimed at boosting traffic like $1 margaritas. Prior to joining Applebee's in 2018, Yashinsky spent nearly two decades in senior marketing positions at McDonald's, Burger King's chief rival. “Joel joins us at an exciting t
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QSR
Earnings
- 10/30/25 - Beat
QSR
Sec Filings
- 12/17/25 - Form 4
- 12/17/25 - Form 4
- 12/17/25 - Form 4
- QSR's page on the SEC website