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-0.00123001230012305 -0.00136668033346992 0.00232335656689903 0.00259669263359297 0.00867842011753458 0.018860188601886 0.0183818504851715 0.018586852535192
Stock impact report

Burger King's CMO on firing its mascot as brand evolves in new campaign [Yahoo! Finance]

Restaurant Brands International Inc. Common Shares (QSR) 
Last restaurant brands international inc. common shares earnings: 5/1 06:30 am Check Earnings Report
US:NYSE Investor Relations: rbi.com/investor-home
Company Research Source: Yahoo! Finance
This story was originally published on Marketing Dive . To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter Burger King launched a new campaign, “There's A New King And It's You,” with an ad that aired during the Oscars on March 15, per details shared with Marketing Dive. It also officially “fires” the creepy King mascot that has been part of the brand's marketing over the last two decades. The ad traces the history of Burger King through the years and admits that “fast food just fell off, us included,” noting guest complaints about “old restaurants, slow service [and] simple mistakes.” The effort is the latest step in the fast-food brand's Reclaim The Flame turnaround plan that has seen the Restaurant Brands International chain modernize its restaurants and invest in marketing. “When creating ‘There's A New King And It's You' we knew for sure: this can't just be another ad campaign. It needs to document the real, years long, story of co-cr Show less Read more
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