Chipotle Hires Ex-Burger King CMO Fernando Machado as Chief Brand Officer [Yahoo! Finance]
Restaurant Brands International Inc. Common Shares (QSR)
Last restaurant brands international inc. common shares earnings: 5/1 06:30 am
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Source: Yahoo! Finance
Chipotle has hired Fernando Machado, the former chief marketing officer (CMO) of Burger King, as chief brand officer (CBO). The marketer will lead strategy, brand positioning, and customer engagement efforts for the business, starting June 1. He fills a role left vacant by Chipotle veteran Chris Brandt , who stepped down in January . Stephanie Perdue, who has served as interim CMO since Brandt's departure, has now been promoted to senior vp of brand marketing. Machado spent over seven years in senior marketing roles at Restaurant Brands International (RBI), working across brands including Burger King, Popeyes, and Tim Hortons. During his tenure, he gained global recognition for campaigns including 2020's "Moldy Whopper," which poked fun at McDonald's seemingly imperishable burgers by way of decomposing a Burger King patty. After leaving RBI in 2021, he joined Activision Blizzard, spearheading marketing for games such as Call of Duty and World of Warcraft. He then spent three
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QSR
Earnings
- 2/12/26 - Beat
QSR
Sec Filings
- 4/29/26 - Form SCHEDULE
- 4/23/26 - Form ARS
- 4/23/26 - Form DEFA14A
- QSR's page on the SEC website