Companies rush to pivot advertising plans during COVID-19 pandemic [Toronto Globe and Mail (Ontario, Canada)]
Restaurant Brands International Inc. Common Shares (QSR)
Last restaurant brands international inc. common shares earnings: 5/1 06:30 am
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Source: Toronto Globe and Mail
Companies rush to pivot advertising plans during COVID-19 pandemic Tim Hortons released an advertisement in late March with an employee explaining drive-thrus are open and that app and delivery partners are accepting orders. Daniel Becerril/Reuters Tim Hortons released an advertisement in late March with an employee explaining drive-thrus are open and that app and delivery partners are accepting orders. As the COVID-19 pandemic started to spread, Tim Hortons reviewed its advertising plans and decided they no longer made sense as store closures, wide-scale layoffs and physical distancing upended life in Canada. Instead, the coffee chain went back to the drawing board for two new ads. One informs customers how to buy doughnuts, double doubles and other products without going inside a restaurant, while the other follows Tim Hortons trucks delivering free coffee and doughnuts to essential workers. “When we looked at what media we had committed to, we said: ’There’s a better way,“’ said
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